Welcome to the Hive, Gym Business Manager.
Bill, we just finished a run with Forever Fierce, a company selling into independent gym owners with no repeatable pipeline. Gym Business Manager is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US gym and fitness club mapped, the 38,000 that look like your best customers, and three campaigns we'd run for Gym Business Manager in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Gym Business Manager.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Forever Fierce: referral roulette to 20 to 25 meetings a month.
Sells merch programs to CrossFit gym owners. Referrals had dried up and paid ads never paid back. We mapped 1,900 gyms across eight metros, tracked gym size, rebrand activity and Instagram velocity, reframed the pitch around resellable merch, and booked 125 meetings in four months. Same shape as Gym Business Manager: a searchable public directory of buyers on Google Maps, an owner-operator sales cycle, and a small team that can close fast once the signal is right.
BuzzLead used smart data-scraping to find the biggest gyms in cities and helped us reshape our offer. Now we get 25+ qualified leads monthly, generating $75k+ in revenue, including a recent $20k client.Matt Albrizio, Founder, Forever Fierce
What could be sweeter than 16,000 to 27,000 more of your best customers?
You already have the dream ones: the gyms that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 16,000 to 27,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- Tyler's Fit FactorySwitching from a major competitor made gym management easier, cheaper, more reliable
- Crush FitnessUsed the software for 10 years, praising its adaptability to changing needs
Every cell is a gym.
Every US gym and fitness club sits in Google's business directory with address, hours, and reviews that hint at software pain points. We build the list from that, cross-check location count and size, and time outreach to renewal and expansion signals.
You're the first supplier that comes to mind.
We'll actively monitor all 107,878 US gyms and fitness clubs and reach out the moment the right signal shows up, so Gym Business Manager is the first name a gym owner thinks of when management software comes up.
- New gym ownership or management changeState business filings and press mentions. New owners re-evaluate every vendor in year one.
- Second or third location addedGoogle Maps listings and business licenses. Multi-site gyms need centralized billing fast.
- Negative reviews citing billing or app issuesGoogle and Yelp reviews. Members complaining about the software means the owner is shopping.
- Front desk or GM job postingsIndeed and LinkedIn. Staffing turnover often coincides with a systems review.
- Access control or POS vendor switchIntegration partner press releases and licensing filings signal a broader software change.
- Trade show attendee listsIHRSA and Club Industry Show rosters. Anyone attending is actively comparing platforms.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from Google Maps, state business filings, and Google/Yelp reviews. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Bill, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.